Wednesday, December 29, 2004

Hosting Dynamic Sites

Tuesday, December 21, 2004

Bloomberg Small Business Exposure

Bloomberg Network Exposure

Thursday, December 16, 2004

Google Friendly Web Hosting

Internet Marketing Case StudyKey-phrase analysis and tracking revealed some amazing tidBytes for our firm, ActivSoftware, recently. A recent internal study indicated that about seventy percent of the new traffic to our Web site came through pages that only even exist due to an internal tool we use to create spider safe URL’s. The tool is used to generate links within a dynamic site that are safe for the spiders to index. Nearly all the traffic to the site is, or was, generated through search engine and other referral sites. Over 80% is generated through Google key-phrases. A link to the case study will be provided in a later post to this blog.

Tuesday, December 14, 2004

Automated Keyphrase Generation Pumps

What is the best way to approach search engine marketing and key-phrase generation? Well, we think we stumbled onto the answer. For over five years we have been increasing our total number of hits to our site through the search engines. About every six months the increase is over 50% and the monthly average also continues to climb. The simple answer is that as our dynamic forums, articles, etc. continue to grow in size, so too, do the number for key-phrases through which people find us. There is one simple reason for that. The dynamic portions of our site were made search engine spider safe.